ADCR Awards 2022: the Russian art directors club chose the best works of the year

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Contest season statistics 

The key goal of the ADCR Awards – support for the activity of creators who develop in the Russian market. The external crisis has not affected the general desire of the industry to showcase its own creative resources. More than 300 projects from 80 agencies took part in the competition.

ADCR Awards 2022 results

ADCR Awards 2022 results in numbers: 

6 gold awards
15 Silver Awards
35 Bronze Awards

Alexander Alekseev, President of the Russian Club of Art Directors, commented on the results of the competition: “Despite a difficult year, the number of entries has been reduced by about 100 to 337 projects (the same number was in 2016). All 6 gold awards were difficult, but won by the Hamburg score itself. Brilliant duets are noticeable: Tochka bank and SLAVA, KPP and Zebra Hero *, Garage Museum and Charmer Design Unit, Jiffy and Shuka Design. We note 32 new participants and 22 regional agencies (only 2 less than a year ago). For the first time we are awarding tutors of the year Evgeny Kashirin and Alexander Orekhov, curators of excellent student projects  – chocolate festival tiles and BOOKLINE. Regional talents, local brands, students and curators  – generators of growth and hope for 2023, so intriguingly announced on the calendar, Omsky»

ADCR Awards 2022 Winners

Film & Audio

TV/Cinema Commercials

BRONZE

SberMarketing – This translates to care. Transfers to CIS countries

Online Videos

BRONZE

SOCIALIST – Pomadella

SberMarketing – This translates to care. Transfers to CIS countries

Film & Audio for non-profit/public service/NGO 

SILVER

Zebra Hero – Article that doesn't exist*

Craft – direction, cinematography and editing

BRONZE

Yandex Creative Studio “7.47” – Ski resorts in Yandex Search

Zebra Hero – An article that doesn't exist*

SLAVA – Don't forbid yourself to dream

SLAVA – Year in search of x Manizha

Craft – music and sound

GOLD

Zebra Hero – An article that doesn't exist*

SILVER

SLAVA – A year in search of x Manizha

Craft – animation, VFX, CGI and 3D

SILVER

Zebra Hero – Article that doesn't exist*

BRONZE

SLAVA – Don't forbid yourself to dream

Print & Outdoor

Service Design

BRONZE

Art. Lebedev Studio – Vnukovo Airport Navigation

Interactive & Mobile

Social Media Campaigns

BRONZE

Сheil Russia – Samsung Neo QLED 8K. The Craziest Test Drive

Interactive design

GOLD

Charmer. Design Unit – Garage Museum of Contemporary Art

SILVER

Only – Interactive Museum of Sharaf Rashidov

Charmer. Design Unit – Website for the Kolomenskoye Museum-Reserve

BRONZE

ONY – Website of the winery GALITSKIY & GALITSKIY

Design 

Graphic Communication

SILVER

Shuka Design – YaTalks – Yandex IT conference identity

BRONZE

Suprematika – Dirol don't drop

Dotorg branding & digital – Psychodrama `XX

Corporate Brand Identity

GOLD

Shuka Design – Jiffy – rebranding of delivery service in London

SILVER

Shuka Design – Lacy Bird – rebranding of the Moscow studio of author's floristry

Redo Bureau – Tableware manufacturer identity möwe

BRONZE

Depot branding agency – EPDA

Shuka Design – MYTH – rebranding of the book publishing house “Mann, Ivanov and Ferber”

Shuka Design    – Grow Food – rebranding of food delivery service by subscription

Suprematika – Kitchen hotshop agency

Logotype

SILVER

Shuka Design – Jiffy – rebranding of delivery service in London

Illustration

BRONZE

OTVETDESIGN – MANBOX

Photography

BRONZE

Yandex Services – Cleaning in the name of love

Packaging

SILVER

Depot branding agency – Baikal

Suprematika – Hello, Kiki

BRONZE

Depot branding agency – Ryoshi

Commersart – N A N A R fruit vodka

Typography

BRONZE

Dotorg branding & digital – Psychodrama `XX

Design for non-profit/public service/NGO

SILVER

Yandex Magic Camp – Cardboard Media

BRONZE

Oxygen – Development of the brand for the Derbent city district

Any other

GOLD

Omsky – Calendar/Visual Study

BRONZE

ODB – Calendar Start of Something Better

Brand Experience

New use of media

SILVER

SLAVA – Help the spammer

BRONZE

Grape – Language Buff

PR/Events for non-profit/public service/NGO

BRONZE

SETTERS – Article that doesn't exist*

Social responsibility campaigns for commercial purposes

BRONZE

Yandex Magic Camp – Cardboard Media

Integrated & Innovation

Branded Content

BRONZE

Yandex Creative Studio “7.47” – Cultural Tours

Сheil Russia – Samsung Neo QLED 8K. The Craziest Test Drive

Best use of Technology

BRONZE

SLAVA – Help the spammer

YOUNG & STUDENTS

In the Young creative and Students nominations, 68 works from 111 students were received, which is a high indicator of activity among beginner creators. 

Students

Communication Ideas

GOLD

Alina Karimova, Kirill Nasedkin, Pavel Ilyuk – BOOKLINE

SILVER

Alexandra Lavrova, Varvara Markina, Olga Ivanova, Erkin Gazizov – Instagram** Book Sticker

BRONZE

Evgenia Berezhnaya – #no awkward pauses

Maria Smirnova – In one motion

Graphic Design/Product Design

GOLD

Timofey Kirin – Chocolate Festival tiles

SILVER

Anastasia Maksimova – Biblio Unity book fund network

BRONZE

Evgenia Berezhnaya – Ethno Mehanika

Alisa Ignatieva – Skate park “GORKI”

Maria Belozerova, Pavel Gubin – 911

An innovation from the organizing committee was a special award “Tutor of the Year”, which is aimed at encouraging talented teachers in creative education. The first holders of the title, thanks to the high results of students in the competition, were:

Special nomination “Tutor of the Year”

HSE School of Design – Evgeny Kashirin, curator of the Communication Design direction

MADS – Alexander Orekhov, curator of the course “Conceptual thinking: how to come up with ideas and win festivals”.

* the competition project was made for the Customer, which is a foreign mass media information acting as a foreign agent and (or) a Russian legal entity acting as a foreign agent.

** owned by Meta – recognized as an extremist organization and banned in Russia.

Presenting an award on behalf of the professional community — this is an opportunity to promote the development of advertising and design in Russia, as well as to talk about the most interesting projects in the creative industry. 

According to the results of the competition, a creative digest ADCR Awards 2022 (Trendbook) will be published – Reporting collection of the Russian Club of Art Directors, which will present the results of the competition season to the Russian creative community.

All the works of the winners are presented on the official website: https://awards.artdirectorsclub.ru/winners/ 

About the competition: 

ADCR Awards – Russian professional competition in the field of creativity, design and advertising, established by the Russian Art Directors Club. The industrial status of the competition is annually confirmed by participation in professional festivals and competitions of the AKAR Creativity Rating. 

Organizers: Russian Club of Art Directors with the support of AKAR, RAMU, ARIR, CRBC

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