British architect Andy Snow, creative director of GENPRO, is known worldwide as a modernist who can combine the rational and the poetic. The maestro is convinced that the main thing for an architect is the ability to see the uniqueness of the place with which he has to work. Even if this is an ordinary industrial zone
September 1, 2022
How the GENPRO team led by Andy Snow creates new places of power in Moscow and the world in our review.
City of Opportunities
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Before becoming a creative director GENPRO Andy Snow has already worked in Moscow as an invited specialist on several projects. Renovation of the Stanislavsky Factory business center is, for example, his work. Snow attracted GENPRO executives as a professional who can work in an interdisciplinary concept, side by side with engineers. And also as a person familiar with the nuances of Moscow construction, in love with the Russian capital.
“There are so many opportunities in Moscow that it creates a dynamic and inspiring environment that brings incredible returns”
Today, together with the GENPRO team of architects and engineers, he creates projects that are distinguished by attention to new technologies, the quality of materials and the transformation of the urban environment – the favorite topic of the British architect.
From English pseudo-Gothic to loft
When creating the concept of this or that object, the GENPRO team starts from the key idea of the area, its spirit and genius. So, for example, it was with the Palmira Garden Hotel & SPA 4* is a hotel near Moscow that won the international APR Urban Design&Architecture Design Awards in 2021. The main thing in this hotel is its location. The area around is the historical estate of Timokhovo-Salazkino. An elegant manor in the English style, which belonged first to the cousin of the Empress Anna Ioannovna, and then to the merchant of the first guild, Ivan Kononov, was abandoned for a long time. In 2018, it was restored, retaining all the elements inherent in the English pseudo-Gothic style – spiers, diamond-shaped windows on the turrets, an abundance of red brick. On the one hand, the Palmira Hotel was to become modern, on the other hand, to be in harmony with the historical architecture of the restored estate. To achieve this effect, the architects of GENPRO chose the style of a modern loft, in which, like in the English style of the 19th century, the emphasis is on brick. An elegant rhyme that connects the buildings of two such different eras and styles.
River culture as a source of inspiration
Not only the historical past, but also nature can become a source of inspiration when designing an architectural object. This happened, for example, with the new buildings of the River Park Kolomenskoye quarter, another GENPRO award-winning project. In 2021, it won the Global Future Design Awards 2021. The buildings of the quarter are located in close proximity to the Moskva River, and the wave on the facade, referring to the water surface of the Nagatinskiy backwater, has become the main architectural element. This decision, on the one hand, made it possible to harmoniously integrate the building into the existing development, and, on the other hand, to associate the object with the aquatic environment.
Industrial zone: a territory with potential
One of the most impressive projects that GENPRO is currently working on is the reorganization of the South Port industrial area in Moscow. In the coming years, this territory should become a new center of business and cultural activity on the map of the capital, even more modern than Moscow City. on the territory of the industrial zone, multifunctional development will appear, including residential areas, public clusters, a transport interchange hub and a technopark, & nbsp; – a total of about 1.5 million square meters. m of real estate on a plot of 43.7 hectares. GENPRO is working on this project in collaboration with the renowned Japanese bureau Nikken Sekkei. The developer plans to build 16 residential towers with a height of 90 to 200 meters, four towers of an apart-hotel and an office skyscraper with a height of 350 meters. And also a glass-bottomed pool, a floating restaurant and a bridge, a museum of modern art, a covered promenade.
Another example of the exemplary use of a semi-industrial zone and the creation of a new center of urban activity is the Orient City residential complex in Tashkent, which will soon appear near the railway station. The aim of the project was to find a balance between Europeanization and the preservation of national flavor. From the national point of view here is the pattern of sun-protection grilles on the facade of the business center, referring to the orientalist seismic modernism that has been developed in Tashkent since Soviet times. As well as functional areas for cooling: pergolas, ashrabiyas, windows in niches: Tashkent is a hot city. From the modern & nbsp; – thematic division of residential buildings. There will appear, for example, “house-sky” created in the style of modern European urbanism with an abundance of glass elements, and “house garden” – with fashionable vertical gardening. Despite the differences, all the towers will be built according to a similar principle: a rectangular base, a stepped top, an abundance of terraces. Such a well-balanced rhyme gives the residential complex every chance to become very harmonious and attractive. For modern Tashkent, this will be a new type of urban space and a new attraction. In general, becoming a landmark is typical for most GENPRO projects, which invariably transform the area on which they are built.