The new visual design is related to the update of the external positioning of CL, part of the Freedom International Group ecosystem. & nbsp;
< p> Cyber Legacy (CL), a multidisciplinary esports organization, has rebranded. As part of the new corporate identity, the club changed the logo, font and design of patterns, expanded the color gamut.
Instead of the usual tiger, the CL logo now features an original collective image, in which the invariable gaming attribute, a computer mouse, is combined with a knight mask … The new visual identity is intended to attract the attention of both esports fans, primarily Fortnite games, and people who are far from gaming, but will respond positively to the emergence of new branded products, the production of which the club intends to do in the near future. The merch will be produced in conjunction with the international designer clothing brand NRK87. & Nbsp; & nbsp;
The team that worked on the rebranding: & nbsp;
Alexander Nuvaryev (creative director of Freedom Group), Vladislav Fedko (chief designer of CL).
Alexander Nuvaryev, creative director of Freedom Group International:
“ In esports, you can become a hero twice: inside the game and, as a result, in sports in the real world. Inside the game, the player can try on the masks of different heroes, try any role. To achieve victory, he needs to work hard and use the necessary funds. The new CL logo is “ sewn up '' these are the meanings. On the one hand, these are the outlines of a computer mouse & mdash; an indispensable tool in eSports, masterly possession of which ensures victory. On the other hand, this is the hero's mask, under which the player performs feats. The new logo opens up opportunities for interactive interaction with the audience. ''
CL team motto & ndash; Win today to win tomorrow. In its long-term strategy, Cyber Legacy is focused on training athletes for the Russian Olympic reserve in computer sports.
New events await CL fans in the near future. The club is now actively working to strengthen the Fortnite sports roster with both young talented players and established stars. Cyber Legacy plans to open other esports disciplines in 2022. In the coming months, it is planned to send athletes to the European bootcamp located in Vienna. & Nbsp; & nbsp;
Narek Sirakanyan, owner of CL, president of Freedom Group: “ Our new esports brand now better reflects the idea of Cyber Legacy. We do not expect new victories to be won just like that. As in any sport, the result of participation in tournaments depends on the spirit, perseverance, professionalism, willpower and desire to win. For our part, we will do our best to achieve a quality result. Taking advantage of the fact that Freedom Group has offices in Europe, we plan to increase the chances of the guys during the championships by removing the signal delay restrictions from them. There are other plans, which we will discuss later. ”
Cyber Legacy (CL) & mdash; Russian esports club founded in 2019. Part of the Freedom International Group ecosystem. The main shareholder of the company & ndash; President of Freedom International Group Narek Sirakanyan. The company is represented in Europe and the CIS.
FREEDOM INTERNATIONAL GROUP & ndash; an international investment company with $ 2.5 billion in assets. The business ecosystem is developing in 17 countries, including the United States, Hong Kong, Vietnam and European countries. The investment portfolio includes 48 projects. Cyber Legacy is among the businesses brought to market under the direct control of Freedom Group.