Facebook ad boycott for July connects with another big name: wireless giant Verizon

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Josh Peter, USA TODAY
Published 7:48 p.m. ET June 25, 2020

Verizon has joined the list of major companies pledging to halt advertising with Facebook for the month of July to protest hate speech on the social media platform.

The addition of Verizon, the telecommunications giant, bolsters the list of companies that also includes Eddie Bauer, the U.S. clothing store chain, and Ben & Jerry’s, the ice cream maker, along with The North Face, Patagonia, REI, Mozilla and Upwork among about 100 companies said to be committed.

The boycott idea was launched June 17 by the #StopHateForProfit campaign, which includes the NAACP,  Anti-Defamation League, Sleeping Giants, Color of Change, Free Press and Common Sense.

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A growing #StopHateForProfit boycott of Facebook advertising in July continues to grow with the addition of telecom giant Verizon. (Photo: Getty Images)

“We’ve been talking to a lot of big brands, a lot of multinational companies,” said Jonathan Greenblatt, president of the Anti-Defamation League. “Verizon might be the first, they’re not the last.”

Greenblatt said he was able to show Verizon and other companies examples of their ads being published next to “horrible, hateful content, and we shared that. And it’s sort of undeniable when you see it right in front of you.”

On Thursday, Greenblatt wrote an open letter to Facebook advertisers.

“Your ad buying dollars are being used by the platform to increase its dominance in the industry at the expense of vulnerable and marginalized communities who are often targets of hate groups on Facebook,” he wrote.

Other companies participating in the planned boycott include Arc’teryx, Eileen Fisher, Magnolia Pictures, HigherRing, Dashlane and Talkspace.

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