On September 29, the IDEM – Italian Design Exhibition in Moscow will open in Petrovsky Passage, where the latest collections of leading Italian factories will be presented.
WWTS together with Bosco Casa invites professionals and everyone interested in Italian design to visit the IDEM – Italian Design Exhibition in Moscow , which will be held from September 29 to October 2 at Petrovsky Passage (Moscow, Petrovka 10).
Interior of Petrovsky Passage
“The idea of holding the exhibition in Moscow arose when Italy had not yet decided whether Salone del Mobile would take place in 2021,” explains Silverio Marian, President of WWTS. – Because of the pandemic, for two years I did not see many of my Russian friends and partners, and it was still problematic for designers and architects from Russia to come to Europe. Now that the Milan Salone has taken place, it is especially pleasant and exciting for me to present the IDEM exhibition, where Russian professionals will be able to see with their own eyes the latest collections of Italian brands. ”
President of WWTS Silverio Marian
800 sq. meters of IDEM exhibition space will feature stands from various parts of Italy, famous for their modern design, centuries-old traditions and unsurpassed product quality. The rich business program includes three master classes with the most famous Italian architects (Elisabetta Fabbri, Umberto Asnago and Daniele Lo Scalzo Moscheri), which will allow the public to get acquainted with the modern world of Italian design: from the juxtaposition of design and architecture, to the joint work of the designer and the production department of factories .
Architect Elizabeth Fabbri. She was born in Venice. In 1988 she graduated from the Faculty of Architecture at the University of Venice and immediately began working in one of the most important architectural firms in Venice. In 1991 she opened her own studio and since then has been engaged in the “already built” architecture, engaged in the restoration and preservation of architectural monuments. Elisabetta believes that being an architect means solving a problem using an analysis-based method. The task of those who work in historical construction is to search for a dialogue between the past and the present. In 2005 she was awarded the Order of Merit for the Italian Republic for the restoration of La Scala Theater in Milan.
Daniele Lo Scalzo Moscheri. architect, designer and art director. Born in 1963, educated at the Technical University of Milan, studied industrial design at the University of South Florida in Tampa, USA. In 1993 he opened his own industrial design studio in Milan.
Architect Umberto Asnago. З finished Artistic institute Cantu , started your career in quality by designer at Giorgetti SpA B 1968 year topped Research company center . In 2006 year left Giorgetti and started career designer by combining it with activities art – directors Penta Illuminazione. Since 2011 years partnered with Arflex, Busnelli Industrial Group, Medea lifestyle, Ivano Redaelli, i4Mariani and Porada. Engaged in decorating exhibitions and retail from fer to Italy and all world . Experience , accumulated for long years cooperation s by different companies companies , a also known architects and figures culture , makes Umberto Asnago a professional , able to predetermine changes in sphere design .
Master class schedule:
– September 29 master class by Elizabeth Fabbri “Architecture and Happiness”.
– September 30 master class by architect Umberto Asnago “From sketch to finished piece of furniture.”
– October 01, Daniele Lo Scalzo Moscheri's master class “Italian design in the world.”
Entrance to the exhibition is free.