Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Kelly Tyko, USA TODAY
Published 6:10 p.m. ET Sept. 11, 2020 | Updated 6:22 p.m. ET Sept. 11, 2020

When it comes to making masks to fight the new coronavirus, it’s not the size of the pores in the fabric, but the material itself. But the meltblown textile used to make the best protective gear is getting more expensive and harder to acquire. (Sept. 10)

AP Domestic

This personal protective equipment comes with a steep price tag and gold studs.

Louis Vuitton plans to sell a face shield with its signature LV monogrammed pattern.

The French fashion house unveiled the full face shield as part of its 2021 Cruise Collection, and it will reportedly go on sale in late October for $961, according to multiple media reports.

A news release describes it as “an eye-catching headpiece, both stylish and protective.” It will be photochromatic and can transition from clear to dark when it comes into contact with direct sunlight. The shield can also turn into a hat when the visor is flipped up. 

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The Centers for Disease Control and Prevention says it does not recommend the use of face shields as a substitute for masks amid the coronavirus pandemic.

“A face shield is primarily used for eye protection for the person wearing it. At this time, it is not known what level of protection a face shield provides to people nearby from the spray of respiratory droplets from the wearer,” the CDC said. “There is currently not enough evidence to support the effectiveness of face shields for source control.”

Looking for a face shield? Here’s what to know and where to buy them

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Louis Vuitton has unveiled a new full face shield. (Photo: Louis Vuitton)

The CDC says “face shield wearers should wash their hands before and after removing the face shield and avoid touching their eyes, nose and mouth when removing it.”

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Louis Vuitton unveils full face shield with gold studs that reportedly will cost nearly $1,000

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Vanity Fair reported that the Louis Vuitton shield includes an elastic monogrammed strap that goes around the wearer’s head with a movable shield attached by golden studs engraved with the LV logo.

While several media outlets including Vanity Fair and the New York Post say the shields will cost $961, Business Insider reported that Louis Vuitton officials said a price has not been announced yet.

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