The main element of the logo composition is the globe. This reflects the fact that the Moscow-based media group operates worldwide, has correspondents in 125 cities, and websites in 32 languages. But now the globe on the logo has moved to the left, and the name Russia Today became visually indivisible, thanks to which a logical order of elements was built. & nbsp;
In addition, the descriptor “ International Media Group '' has been added to the logo, which indicates what “ Russia Today '' is. is at the present stage of development. Now the media group includes more than ten media outlets, including the leading news agencies RIA Novosti and Sputnik, websites in dozens of languages, the most cited radio in the country, thematic resources that occupy leading positions in their fields. In addition, Russia Today unites popular accounts and groups in all major social networks, press centers around the world, podcasts, immersive projects.
One of the important stages of the restyling was the replacement of the font in the logo design. Laconic geometric sans-serif & mdash; one of the main trends in modern corporate design. The new typeface is clean and crisp and makes communication clear and strong. It also rhymes well with the globe sign due to its rounded shape.
The Golos font will be used as the corporate font. It was developed by Russian designers in 2019 and is well suited for reading long texts from the screen. The character of the font matches the tone chosen by the media group for communicating with the audience.
“Russia today”; & mdash; an international media group whose mission is to provide prompt and balanced coverage of world events, informing the audience about different views on key events. & nbsp;