New luxury showroom Flexform in Seoul

A new single-brand Flexform store has opened in the fashionable district of Seoul. Let's see what's inside.

A new Flexform Seoul brand store has opened in downtown Nonyon in the upmarket Gangnam, Seoul. Showroom area – 1 350 sq.m. The interior design, developed by the Flexform Design Center, traditionally follows the principle of understated elegance, which is considered the hallmark of the brand's style.

Panoramic showcases on the first and second floors make it possible to give the showroom interiors a residential look.

The entrance area is designed in the brand's corporate style.

< p> Dark ceiling and panoramic windows – chic Flexform style.

All the details in the interior decoration are carefully thought out by the designers: travertine floors and walls and dark wood ceilings serve as a backdrop for the samples of the new collection. The entrance area, conceived as a hall and furnished with the now iconic A.B.C. chairs, opens up spectacularly to its full height and connects the floors of the building.

There are dining rooms on the second floor.

The Mood line is presented on the second floor. The glazed gazebo on the roof of the building houses the signature outdoor collection. The lower floor looks like an open space, dynamically deployed among the wonderful conservatories laid out there, while the area reserved for the bedrooms has an impressive fireplace.