Portrait Milano launches a new destination in the heart of Milan's Fashion District

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The restoration of the former Archbishop's Seminary on Corso Venezia has created a new place of power in trendy Milan, bringing together everything from the art of hospitality and high gastronomy, fashion and wellness, entertainment and culture .

Starting December 1, 2022, after more than two decades, one of the most stunning yet hidden buildings in Milan's Fashion District will be returned to the city and opened to the public for the first time in history. Thanks to a delicate and meticulous restoration project initiated by the Lungarno Collection and entrusted to the renowned architect Michele De Lucchi, the majestic ensemble of the former Archbishop's Seminary, a Lombard Baroque masterpiece built in 1565 at 11 Corso Venezia, will now open as Portrait Milano, a new place of power that combines the intuitive art of hospitality that Portrait is famous for with gastronomic experiences, shopping and a healthy lifestyle.

Portrait Milano launches a new direction in the heart of Milan's fashion district

Through a graceful baroque arch by the architect Francesco Maria Richini, you can see the imposing Piazza del Cuadrilatero (Quadrilatero Square), over 2,800 sq. m, which is not only a new promenade connecting Corso Venezia with Via Sant'Andrea, but also a very impressive 17th century colonnade, lively with restaurants, bars, boutiques and an ultra-modern wellness center (opening in 2023).

Portrait Milano launches a new direction in the heart of Milan's fashion district

The project is called Portrait Milano. Portrait is a young brand that has already won the hearts of travelers and hospitality professionals, following Rome and Florence, Portrait comes to Milan, evolving into something more comprehensive and based not only on the experience of hotel guests, but also of local residents.

Portrait will pursue this ambitious goal with the support of partners carefully selected at the project planning stage, with whom the brand shares its values ​​and mission.

  • Beefbar is Italian in DNA and cosmopolitan in content restaurant brand. The restaurant and bar in the eastern part of the square are entrusted to the founder of the brand, Riccardo Giraudi.
  • Antonia is a symbol of fashion in Milan and all over the world. An unusual selection of reputable global and young local brands is the result of constant research and the bold taste of Antonia Giacinti and Maurizio Purificato. This created a new space of over 800 sqm, complementing the historic showcases of the Brera boutique.
  • So-Le Studio is the first flagship project born of the creative imagination of Maria Sole Ferragamo, who restores the beauty of abandoned materials in a cyclical process of creativity and design, turning them into expressive jewelry.
  • The Longevity Suite is a brand committed to enlightenment , promotes comprehensive, highly effective and high-tech treatments that connect people to a well-being lifestyle through a balance of health, conscious beauty and mental energy. The Longevity Suite will manage the Portrait Milano wellness center.

Portrait Milano launches a new direction in the heart of Milan's fashion district

Portrait Milano launches a new destination in the heart of Milan's Fashion District

Supported by Milan's ambitious gastronomy project Identità Golose and drawing on more than two decades of brand chef Andrea Ribaldone's experience, Portrait will directly manage the bars and restaurants on the north side of the historic complex, which also features a magnificent garden and an expressive cloister.

A young and talented chef Alberto Quadrio was invited to bring all ideas to life, who will develop both the menu of a gourmet restaurant and a more democratic institution. Alberto is faithful to the traditional, authentic, evocative dishes and values ​​of the family, which he will interpret in the kitchen of Portrait Milano.

Piazza del Cuadrilatero remains the common denominator for all partners, a space that dominates the ensemble and provides equal opportunities. It is a stage open to all and bearing the name – Portrait Milano – which inevitably connects it with the city and all the main actors. “We will be happy to evaluate any projects that brands related to fashion, design or lifestyle in general want to submit to us. I call them projects because they are a place to promote cultural values, a means by which we will create messages for the whole world,” says Valeriano Antonioli, CEO of the Lungarno Collection.

Starting from the second floor, another dimension of the project opens up: 73 rooms and suites will enchant the guests of Milan with timeless elegance, give a sense of harmony and tranquility, reveal the high style inherent in the creations of architect Michele Bonan, who designed the interiors of all Lungarno Collection hotels. The classic style refers to Milanese aristocratic residences, but with modern details inspired by Tuscan craftsmanship, such as leather handles or Florentine-style rattan panels, as a tribute to the history of the Ferragamo family.

Portrait Milano launches a new direction in the heart of Milan's fashion district

Portrait Milano launches a new destination in the heart of Milan's Fashion District

Portrait Milano takes a new direction in the heart of Milan's Fashion District

Portrait Milano launches a new direction in the heart of Milan's fashion district

“After Portrait Roma with 14 rooms overlooking Trinita dei Monti and Portrait Firenze, whose suites overlook the Ponte Vecchio, here in Milan, Portrait has abandoned the concept of a boutique hotel, aiming to become a space united with the city and covering different aspects of life. The essence of Portrait Milano is relationships: relationships with partners that we have chosen and want to see their involvement in the project; relations with the city that received us and to which we are grateful for the fact that he brought this incredible space back to life, focusing on new realities; relationships with local residents and visitors from all over the world, with whom we hope to establish long-term relationships; and, finally, the relationships between people that we will maintain in our restaurants,” said Leonardo Ferragamo, President of the Lungarno Collection.

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