SALON-interior public talk at the Hometextile&design exhibition: how to build a dialogue with the customer in the new reality

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September 22, as part of the Hometextile&design exhibition, SALON-interior magazine invites you to a meeting dedicated to the most burning topic.

As part of the Hometextile&design exhibition, which will be held at Expocentre from September 20 to 22, SALON-interior magazine will organize a public talk about the features of today's interior market. Our reality is changing rapidly. Pandemic, February, international situation — how Russian interior design is transforming, taking on one blow after another. Our speaker, famous Moscow designer Svetlana Dikushina, will talk about how to build communication with the customer. Emphasis on the essentials: tasks, deadlines, suppliers, the psychology of project management in general. Svetlana's vast experience allows her to act as an expert in various aspects of work: from finding customers to the final configuration of the facility. Both that, and another in present conditions – more than an actual theme.

The discussion will be moderated by editor-in-chief Olga Korotkova (more than 20 years in the field of interior journalism).

SALON-interior public talk at Hometextile&design: how to build dialogue with the customer in the new reality

Photo: SALON-interior archive

“I don’t have a single style as it goes against my understanding of the design. In each work, I try to strengthen the brand identity of the customer, imbued with his philosophy. We live in an era called “everything is allowed”, and I like it. So be bold – experiment! Svetlana says.

SALON-interior public talk at Hometextile&design: how to build dialogue with the customer in the new reality

Photo: SALON-interior archive

As part of the discussion, the designer will talk about interior realities and trends (for example, an interior in the style of a hotel room – why is it fashionable?) and will provide analytics: how the design market is developing and what prospects await it in the future. Why do certain brands excel while others remain obscured? How to form tastes and implement the wishes of customers today?

In a word, it will be interesting. Prepare questions, join:

Expocentre Central Exhibition Complex (Moscow, Krasnopresnenskaya nab., 14), Forum pavilion, Marble hall. September 22 at 15.00. Entrance to the exhibition is free of charge by prior registration.

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