Sleep on your own: a new brand of bed linen for “Shui calico” – YERRNA

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Ohmybrand agency completed the fastest project in all the years of work: created with the Shuya Calicos, with which it has already collaborated, in just a few weeks, the new brand – YERRNA.

Task

Company «Shui calico» for many years produced European size bed linen for IKEA. After the Swedish company left the Russian market, the factory management decided not to stop the established production, but instead create another brand and start selling lingerie on the main marketplaces of the country – OZON, Wildberries and Ya.Market. It was necessary to create a completely new, unknown, but eye-catching and memorable brand.

Yerrna

Solution

In Ohmybrand, when creating the concept of a new brand, they proceeded from the main qualities of the product:
* European bedding sizes linen
*High quality weave
* Three lines in different price segments – average and above average
* Possibility to buy various combinations within the collection: either only one item or two items – a pillowcase with a sheet, or the entire set.

The agency together with the “Shui chintz” chose a name referring to these qualities – Scandinavian-sounding, but completely new word YERRNA. And then Ohmybrand developed a packaging concept with the most simple, understandable and minimalistic presentation of information: only the dimensions and a photo of bed linen, all this in calm, northern colors.

Yerrna

Result

Already through a couple of weeks after the creation of the brand, it began to be sold on the main marketplaces of the country and received good customer reviews.

Yerrna

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