VitrA brand at the XXX International Architectural Festival “Zodchestvo” and the V All-Russian Architectural Festival Best Interior Festival

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VitrA, a manufacturer of all bathroom products, has become a participant in the All-Russian festival of architecture and design Best Interior Festival (BIF) as part of the Zodchestvo International Architectural Festival.

Emerging as a continuation of the National Award for Best Interior architectural competition, BIF has been demonstrating modern trends and achievements in the field of interior design since 2017. This year, the event gathered on its site people of creative professions who presented their works and installations, already as part of a national-scale event with foreign participation, the festival “Architecture”.

VitrA brand at the XXX International Architectural Festival

Photo: press service

“We are pleased to be part of such a significant event in Russia as BIF. Our Plural, Liquid collections, Origin and Root faucets, as well as Outline sinks, previously awarded international awards and design prizes, in 2022 were able to see and appreciate both consumers and the professional community of architects and designers in Russia, which we certainly We are happy,” says Denis Gass, Regional Director of VitrA.

As part of the business program of the festival, company representatives discussed current global trends in the social life of people and their impact on shaping the look of the bathroom. The company focuses on the special value of a high level of hygiene in residential and public spaces, maintaining health and saving resources. Representatives of the company identified key technologies and trends that create a modern bathroom, such as touchless flush systems, antibacterial surfaces and smart toilets.

The closed opening of the festival was especially remembered by visitors due to the innovative approach of Tom Dixon, reflected in the Liquid collection by VitrA: smooth lines and massive forms take users to the Victorian time, immersing them in an atmosphere of relaxation and safety, and pop art ideas, which, among other things, inspired the designer, allow you to rethink the era of the XIX century and harmoniously fit VitrA sanitary ware into home and professional interiors.

VitrA brand at XXX International Architecture Festival

Photo: press service

Innovation of the collection Plural by VitrA and Terry Pecora has also been praised by the industry community for its sensual luxury, aesthetic blend of form and the ability to share a bathroom with VItrA sanitary ware.

VitrA brand at XXX International Architecture Festival

Photo: press service

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