International Festival White Square/White Square –– one of the largest creativity festivals in Europe continues to accept entries. This year the festival will be held in early June for the 14th time. Over the years, the Festival has received wide recognition for the professionalism and expertise of the jury, the saturation of the business program and the special atmosphere of the Festival. White Square is held with the support and partnership of the European Association of Communications Agencies (EACA) and is actively supported by regional and global media about marketing and advertising. The winning works, prize-winners and finalists of the White Square are annually published in the industrial media in more than 35 countries around the world.
In 2022, the competition works of the White Square festival will be evaluated by 7 compositions of the international jury, including the winners of numerous awards from the most prestigious festivals of creativity and experience of judging the world's leading creative festivals. When evaluating the work, first of all, the creative idea and its implementation are taken into account.
The competition program of the festival in the 2022 season includes 32 competitions:
CREATIVE: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media;
BRANDING: communication design, packaging design, digital & interactive design;
MARKETING SERVICES: brand experience & activation, PR, direct, campaigns: sectors, innovations;
MEDIA: channels, excellence in media, media campaign;
DIGITAL: digital, mobile, social & influencer, creative data;
CRAFT: film craft, print & outdoor craft, excellence in radio & audio;
MASS MEDIA CONTEST: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. non-profit.
Guidelines for submitting works, as well as criteria for evaluating competitions are available here.
Prepare your competitive works and upload them online on the festival's official website adfest.by. Preferential conditions for participation are valid until February 28.