The architectural complex dedicated to the legendary designer was developed by the French bureau Studio KO. The exhibition presents personal items, sketches and items from the couture collections of the genius of fashion
The long-awaited opening of the Yves Saint Laurent Museum in Marrakech took place on 20 October. The new complex, located on an area of 4,000 sq. M., Is more than just a museum, it is a real cultural center. The basis of the permanent exhibition is works and objects from the personal collection of Yves Saint Laurent. The unique collection includes about 5,000 personal items of the designer, 15,000 accessories from couture collections and tens of thousands of sketches.
In addition to the main exposition, the museum provides halls for temporary vernissages, concerts, film screenings, lectures and music broadcasts from opera houses and concert venues from around the world. The scientific library of the cultural center includes more than 5,000 books dedicated to both Yves Saint Laurent himself and Islamic and Arab-Andalusian culture, the life of the Berbers – the indigenous population of Morocco, botany and fashion.
The famous Jardin Majorelle mansion, surrounded by a unique collection of exotic plants, was acquired by Yves Saint Laurent and his partner Pierre Berger in 1980. The house in the Arabian style is located in the park, where thousands of species of cacti, palms, cypresses and other plants are presented
Among other things, a café, a bookstore, administrative offices and a restoration workshop operate on the territory of the museum ensemble. There is no doubt that the new cultural center will make Morocco an even more attractive destination for fans of design, fashion and high art.
The portfolio of the Studio KO arch-bureau, led by Olivier Marty and Carl Fournier, has many successful projects around the world. For 15 years, the design team had an office in Morocco. In Tangier, Studoi KO employees worked for many years for Pierre Berger, co-founder of YSL Fashion House and President of PB-YSLFondation. Therefore, the choice of Studio KO as the authors of the project became obvious.
The façade of the new Yves Saint Laurent Museum is decorated with red brick lacy masonry. In accordance with the idea of the main customer Pierre Berger, the building combines modern architectural trends and features of Moroccan culture. Only local materials were used for the construction, reminiscent of the patterns and texture of Berber fabrics. The facade of the building is decorated with pink granite, reminiscent of the second name of Marrakech – “ocher city”.
Decorator Christoph Martin was responsible for the design of the main exhibition space. Showcased here are the great couturier's classics inspired by his travels, extravagant parties, the Parisian bohemian lifestyle and his love of classical and modern art.
In the distant 1960s, the Berber culture forever fascinated Yves Saint Laurent, in many of his works the African and Moroccan influence is evident. Vintage works of the great couturier are displayed against a laconic black background, and each of the exhibits is accompanied by an audiovisual presentation.
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